WHAT YOU WILL LEARN
- How to develop comprehensive digital marketing strategies that align with business goals.
- Effective use of various digital platforms and channels, including social media, email, search engines, and content marketing.
- Techniques for content creation that drive engagement and interaction on digital platforms.
- Methods to analyze marketing performance using tools and metrics, enabling data-driven decision-making.
- How to stay compliant with ethical standards and legal guidelines in digital marketing practices.
- The ability to stay ahead of the curve with the latest trends and innovations in digital marketing.
SKILLS YOU WILL GAIN
- Expertise in creating digital marketing strategies and campaigns.
- Proficiency in social media management
- SEO
- and content marketing.
- Ability to analyze performance metrics and optimize campaigns for better results.
- Practical understanding of digital marketing tools such as Google Analytics
- Facebook Ads Manager
- and others.
- Knowledge of ethical practices and legal frameworks in digital marketing
- Adaptability to emerging trends and innovations in the digital landscape.
Description
The Digital Media Marketing course provides a comprehensive exploration of the principles, strategies, and practices of digital marketing. Over the course of 8 weeks, with 3 hours of instruction per week, participants will delve into topics such as digital marketing fundamentals, strategy development, content creation, and performance analysis. Through a combination of lectures, case studies, and hands-on exercises, students will develop practical skills in utilizing various digital marketing channels and platforms effectively. Additionally, ethical and legal considerations in digital marketing practices will be discussed. By the end of the course, participants will emerge with a solid understanding of digital media marketing principles and strategies, along with the practical skills necessary to succeed in today's digital landscape.
How the Specialization Works
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Course Access:
The course is offered through the DODL platform, providing students with easy access to lectures, assignments, and resources. Participants can engage with the material at their convenience while staying on track with the course schedule. -
Interactive Sessions:
Weekly live virtual sessions will be held, offering real-time instruction, discussions, and Q&A opportunities with industry experts. Recordings of the sessions will also be available for those who cannot attend live. -
Practical Exercises:
Hands-on assignments will allow students to apply the skills they learn, such as creating and managing digital campaigns or analyzing the performance of a mock marketing strategy. Feedback will be provided to help improve their performance. -
Discussion Forums:
The course includes discussion boards where students can collaborate, exchange ideas, and engage in peer-to-peer learning. Instructors will also be active on these forums to facilitate discussions. -
Assessments and Certification:
Assessments will include quizzes, case studies, and a final project. Upon successful completion of the course, participants will receive a certificate of completion, recognizing their expertise in Digital Media Marketing.
Amna Ali
Lecturer
Media and Communication Studies
1 Courses
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- Holistic Learning Path
- Practice Tracker for Skill Building
- Shareable Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
- Graded Quizzes with Feedback
- Graded Assignments
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This Course Includes
- Duration: 24 Hours
- Modules: 8
- Fee Status: Paid
- 100% Online Course
- Shareable Certificate
- Flexible Schedule
- Level: Beginner
- Language: English,Urdu