WHAT YOU WILL LEARN
- Gain a comprehensive understanding of E-Commerce fundamentals.
- Learn to set up and optimize an E-Commerce store.
- Develop digital marketing strategies to drive traffic and sales.
- Manage product sourcing, inventory, and customer relationships.
- Explore growth strategies and stay updated with emerging trends.
- Applying growth strategies and leveraging emerging trends
- Using E-Commerce analytics to track and optimize performance
SKILLS YOU WILL GAIN
- Understanding E-Commerce business models (B2C
- etting up and customizing E-Commerce websites.
- Integrating payment gateways and shipping solutions
- Digital marketing and advertising (SEO
- Product sourcing and inventory management
- E-Commerce analytics and reporting
- Applying growth strategies and exploring emerging trends
Description
This course is designed to equip learners with the essential skills and knowledge needed to succeed in the E-Commerce industry. From understanding business models to optimizing websites and implementing effective marketing strategies, the course covers all aspects of launching and managing a successful online business.
Learning Objectives
- Understand the fundamentals of E-Commerce business models and strategies.
- Learn how to set up and optimize an E-Commerce website for maximum conversion.
- Develop proficiency in digital marketing techniques tailored for E-Commerce.
- Gain insights into legal and regulatory compliance in E-Commerce operations.
- Learn best practices in logistics and supply chain management for E-Commerce.
- Explore growth strategies to scale and expand an E-Commerce business successfully.
Develop a comprehensive understanding of emerging trends and innovations in the E-Commerce industry
Learning Outcomes
- Demonstrate proficiency in setting up and managing an E-Commerce website.
- Apply digital marketing techniques to drive traffic, engagement, and sales in E-Commerce.
- Ensure legal compliance and data security in E-Commerce operations.
- Optimize logistics and supply chain processes to streamline E-Commerce fulfillment.
- Implement growth strategies to scale and expand an E-Commerce business effectively.
- Stay updated on emerging trends and innovations in the rapidly evolving E-Commerce landscape.
- Develop critical thinking and problem-solving skills necessary for success in the E-Commerce industry.
Weekly Lectures Plan
Week 1: Introduction to E-Commerce
Lecture 1:
- Overview of E-Commerce Landscape
- Evolution of Online Retailing
- Importance and Benefits of E-Commerce for Businesses
- Basic Components of an E-Commerce Business
- Latest Motivational Statistics and Facts
- Freelancing Earning Potential in E-Commerce
- Core Problems of Conventional Business
Lecture 2:
- E-Commerce Business Models
- Overview of E-Commerce Business Models (B2C, B2B, C2C, etc.)
- Choosing the Right Business Model for Your E-Commerce Venture
- Business to Consumer (B2C) (Success Story of Pakistan - Daraz.pk, Amazon, Booking.com)
- Business to Business (B2B) (International Success Story – Alibaba)
- E-Commerce Challenges (Challenges in Setting Up E-Commerce Business, Do's and Don’t's in E-Commerce, Important Skillsets For a Successful E-Commerce Business)
- Effective Use of Social Media and Key Elements in SE
Week 2: Setting Up an E-Commerce Store
Lecture 3:
- Setting Up an E-Commerce Store
- Choosing the Right E-Commerce Platform (e.g., Shopify, WooCommerce, Magento)
- Designing and Customizing Your E-Commerce Website
- Integrating Payment Gateways and Shipping Solutions
Lecture 4:
- Digital Business Infrastructure
- Internet Technology (Hosting a Website, Domain Name Registration, SaaS Model, Example of SaaS Model – EVERNOTE, Challenges in Deploying SaaS)
- Security Issues in Cloud Computing
- Cloud Computing: 3rd Party Dependencies
- Amazon Web Services (AWS)
- Workshop on Creating and Deploying WordPress on AWS
- E-Commerce Website Optimization (UX Design Best Practices, CRO Techniques, Mobile Optimization)
Week 3: Digital Marketing for E-Commerce
Lecture 5:
- Introduction to E-Commerce Marketing Channels
- SEO, SEM, Social Media, Email Marketing
- Developing an E-Commerce Marketing Strategy
- E-Commerce Advertising Tactics and Budgeting
Lecture 6:
- Online Advertisement
- Google Ads (Setup, Dashboard, AdSense, Dos and Don'ts)
- Facebook Ads (Marketing Lifecycle, Campaign Setup, Budgeting, Ad Format)
- Running End-to-End Campaigns, Promoting Facebook Page
Week 4: Product Sourcing and Inventory Management
Lecture 7:
- Product Sourcing and Inventory Management
- Sourcing Products (Dropshipping, Wholesale)
- Inventory Management Strategies and Tools
- Fulfillment and Order Processing Systems
Lecture 8:
- Components of Online Store
- Product Catalogue, Branded Products, Reviews and Ratings
- Efficient Search Capabilities, UX
- Inventory Management, Dropshipping Pros and Cons
- Reliable Shopping Cart, Secure Online Payment, Shipping Information
Week 5: Customer Relationship Management and E-Commerce Customer Service
Lecture 9:
- Customer Relationship Management (CRM)
- Importance of CRM in E-Commerce
- Customer Segmentation, Personalization Strategies
- Implementing CRM Tools and Automation
Lecture 10:
- E-Commerce Customer Service
- Providing Excellent Customer Service
- Managing Inquiries, Complaints, Returns
- Using Live Chat and Chatbots
Week 6: E-Commerce Analytics and Reporting
Lecture 11:
- E-Commerce Analytics and Reporting
- Key E-Commerce Metrics and KPIs
- Google Analytics Setup and Configuration
- Analyzing Data to Improve Performance
Lecture 12:
- E-Commerce Legal and Regulatory Compliance
- Overview of E-Commerce Laws (GDPR, CCPA)
- Terms of Service, Privacy Policy, Refund Policies
- Intellectual Property Protection and Copyright Issues
Week 7: International E-Commerce and Cross-Border Selling
Lecture 13:
- International E-Commerce
- Expanding Globally, Currency Exchange, Shipping, Customs Regulations
- Localizing Website and Marketing
Lecture 14:
- E-Commerce Logistics and Supply Chain Management
- Basics of Logistics and Supply Chain
- Optimizing Shipping and Fulfillment
- Warehousing and Inventory Management
Week 8: E-Commerce Growth Strategies and Trends
Lecture 15:
- E-Commerce Growth Strategies
- Scaling Your Business
- Customer Acquisition and Retention Strategies
- Diversifying Product Offerings, Expanding Market Reach
Lecture 16:
- E-Commerce Trends and Innovations
- Emerging Trends (AI, AR, Voice Commerce)
- Adopting Innovative Technologies
- Staying Ahead in the E-Commerce Landscape
- Search Engine Optimization (Page Ranking, Keyword Planning, SEO Tools)
- Affiliate Marketing Overview
- Freelance Marketplaces, Digital Products
- Case Studies and Practical Applications
- Final Orientation of Student’s Online Store
How the Specialization Works
1. Course Structure:
- Modules: The course is organized into 8 modules, each focusing on specific aspects of E-Commerce, such as business models, website setup, digital marketing, and legal compliance.
- Lectures: Each week includes lectures that introduce key concepts and provide detailed explanations on various topics related to E-Commerce.
2. Learning Methods:
- Interactive Lectures: Theoretical knowledge is delivered through engaging lectures that cover core concepts and industry practices.
- Hands-On Workshops: Practical exercises allow you to apply what you’ve learned by setting up E-Commerce websites, implementing marketing strategies, and managing product inventories.
- Case Studies: Real-world examples and case studies help illustrate successful E-Commerce practices and strategies, providing insights into how they can be applied in your own business.
3. Assessments:
- Quizzes: Short quizzes are provided to test your understanding of each module’s content.
- Assignments: Practical assignments involve tasks such as setting up an online store, creating marketing campaigns, and optimizing website performance.
- Final Project: A comprehensive project that involves developing a complete E-Commerce business plan, including store setup, marketing strategies, and growth plans.
4. Support and Resources:
- Course Materials: Access to lecture notes, reading materials, and resources to supplement learning.
- Discussion Forums: Engage with instructors and peers in forums to discuss course topics, ask questions, and receive feedback.
- Instructor Support: Direct access to instructors for clarification, guidance, and assistance with course material and assignments.
5. Practical Application:
- Website Setup: Practical workshops include setting up E-Commerce platforms like Shopify and WooCommerce, configuring payment gateways, and customizing website design.
- Marketing Implementation: Learn to create and manage digital marketing campaigns using tools such as Google Ads and Facebook Ads.
- Customer Management: Implement CRM tools and strategies to manage customer relationships and improve service.
6. Certification:
- Completion: Upon successfully completing the course, including all assessments and the final project, you will receive a Certificate in E-Commerce Fundamentals.
Module 1
10 Topics
-
Topic 1: Intoduction of E-Commerce
Video
-
Topic 2: Basic Components of an E-Commerce Business
Video
-
Topic 3: Latest Motivational Statistics and Facts
Video
-
Topic 4: Freelancing Earning Potential in E-Commerce
Video
-
Topic 5: Core Problem of Conventional Business
Video
-
Topic 6: Solution for Conventional Business
Video
-
Topic 7: Local Business Opportunities
Video
-
Topic 8: Local Business Success Example From Pakistan
Video
-
Topic 9: International Business Opportunities
Video
-
Topic 10: Essential Components of International Business
Video
Module 2
10 Topics
-
Topic 1: E-Commerce Challeges ( Challenges in Setting Up E-Commerce )
Video
-
Topic 2: Dos in E-Commerce
Video
-
Topic 3: Dont in E-Commerce
Video
-
Topic 4: Important Skillsets for a Successful E-Commerce Business
Video
-
Topic 5: Effective use of Social Media
Video
-
Topic 6: Key Elements of SEO
Video
-
Topic 7: E-Commerce Business Models
Video
-
Topic 8: Choosing the Right Business Model for YourE-Commerce Venture
Video
-
Topic 9: Business to Consumer (B2C) - Success Story of Pakistan
Video
-
Topic 10: Business to Consumer (B2C) - Success Story of Pakistan (Part 2)
Video
Module 3
6 Topics
-
Topic 1: Business to Business (International Success Story - AliBaba)
Video
-
Topic 2: Setting Up an E-Commerce Store
Video
-
Topic 3: Payment Gateway
Video
-
Topic 4: Online Advertisement
Video
-
Topic 5: Google Ads
Video
-
Topic 6: Facebook Ads
Video
Module 4
6 Topics
-
Topic 1: Product Sourcing and Inventory Management
Video
-
Topic 2: Components of Online Store
Video
-
Topic 3: Product Catalogue and Branded Products
Video
-
Topic 4: Efficient Search Capabilities, User Experience (UX))
Video
-
Topic 5: Pros and Cons of Dropshipping, Reliable Shopping Cart, Secure Online Payment)
Video
-
Topic 6: Shipping Information and Charges, Order Tracking, Loyalty Program, Customer Relationship Management)
Video
Module 5
6 Topics
-
Topic 1: Customer Relationship Management (CRM)
Video
-
Topic 2: Customer Segmentation and Personalization Strategies
Video
-
Topic 3: Implementing CRM Tools and Automation
Video
-
Topic 4: E-Commerce Customer Service
Video
-
Topic 5: Selling on Daraz
Video
-
Topic 6: Shopify Store Setup
Video
Module 6
6 Topics
-
Topic 1: The E-Commerce course provides a comprehensive understanding of online business models, digital marketing strategies, and electronic payment systems. It covers key topics such as website development, online marketplaces, customer engagement, and the legal aspects of e-commerce. Learners will explore the fundamentals of setting up and managing an online store, utilizing social media for business growth, and ensuring cybersecurity in digital transactions. This course is ideal for entrepreneurs, business professionals, and anyone looking to establish or expand their presence in the digital marketplace.
Video
-
Topic 2: o Google Analytics Setup and Configuration for E-Commerce
Video
-
Topic 3: Analyzing Data to Improve E-Commerce Performance
Video
-
Topic 4: E-Commerce Legal and Regulatory Compliance
Video
-
Topic 5: Terms of Service, Privacy Policy, and Refund Policies
Video
-
Topic 6: Intellectual Property Protection and Copyright Issues
Video
Module 7
6 Topics
-
Topic 1: International E-Commerce and Cross-Border Selling
Video
-
Topic 2: Dealing with Currency Exchange, Shipping, and Customs Regulations
Video
-
Topic 3: Localizing Your E-Commerce Website and Marketing Efforts
Video
-
Topic 4: E-Commerce Logistics and Supply Chain Management
Video
-
Topic 5: Understanding Logistics and Supply Chain Basics
Video
-
Topic 6: Payment Gateways and Security
Video
Module 8
6 Topics
-
Topic 1: E-Commerce Growth Strategies
Video
-
Topic 2: Customer Acquisition and Retention Strategies
Video
-
Topic 3: Diversifying Product Offerings and Expanding Market Reach
Video
-
Topic 4: E-Commerce Trends and Innovations
Video
-
Topic 5: Adopting Innovative Technologies to Enhance the ECommerce Experience
Video
-
Topic 6: Staying Ahead of the Curve in a Rapidly Changing ECommerce Landscape
Video
Start Learning Today
- Holistic Learning Path
- Practice Tracker for Skill Building
- Shareable Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
- Graded Quizzes with Feedback
- Graded Assignments
No FAQ's Found for this Course
This Course Includes
- Duration: 24 Hours
- Modules: 8
- Fee Status: Paid
- 100% Online Course
- Shareable Certificate
- Flexible Schedule
- Level: Beginner
- Language: English,Urdu
