Certificate in E-Commerce

Commerce and Accountancy 
Economics and Management Science

USD 75

8 Modules

Description Course Content Instructors How It Works Enrollment FAQs
WHAT YOU WILL LEARN
  • Gain a comprehensive understanding of E-Commerce fundamentals.
  • Learn to set up and optimize an E-Commerce store.
  • Develop digital marketing strategies to drive traffic and sales.
  • Manage product sourcing, inventory, and customer relationships.
  • Explore growth strategies and stay updated with emerging trends.
  • Applying growth strategies and leveraging emerging trends
  • Using E-Commerce analytics to track and optimize performance

SKILLS YOU WILL GAIN
  • Understanding E-Commerce business models (B2C
  • etting up and customizing E-Commerce websites.
  • Integrating payment gateways and shipping solutions
  • Digital marketing and advertising (SEO
  • Product sourcing and inventory management
  • E-Commerce analytics and reporting
  • Applying growth strategies and exploring emerging trends
Description

This course is designed to equip learners with the essential skills and knowledge needed to succeed in the E-Commerce industry. From understanding business models to optimizing websites and implementing effective marketing strategies, the course covers all aspects of launching and managing a successful online business.

Learning Objectives
  • Understand the fundamentals of E-Commerce business models and strategies.
  • Learn how to set up and optimize an E-Commerce website for maximum conversion.
  • Develop proficiency in digital marketing techniques tailored for E-Commerce.
  • Gain insights into legal and regulatory compliance in E-Commerce operations.
  • Learn best practices in logistics and supply chain management for E-Commerce.
  • Explore growth strategies to scale and expand an E-Commerce business successfully.

Develop a comprehensive understanding of emerging trends and innovations in the E-Commerce industry

Learning Outcomes
  • Demonstrate proficiency in setting up and managing an E-Commerce website.
  • Apply digital marketing techniques to drive traffic, engagement, and sales in E-Commerce.
  • Ensure legal compliance and data security in E-Commerce operations.
  • Optimize logistics and supply chain processes to streamline E-Commerce fulfillment.
  • Implement growth strategies to scale and expand an E-Commerce business effectively.
  • Stay updated on emerging trends and innovations in the rapidly evolving E-Commerce landscape.
  • Develop critical thinking and problem-solving skills necessary for success in the E-Commerce industry.
Weekly Lectures Plan

Week 1: Introduction to E-Commerce

Lecture 1:

  • Overview of E-Commerce Landscape
    • Evolution of Online Retailing
    • Importance and Benefits of E-Commerce for Businesses
    • Basic Components of an E-Commerce Business
    • Latest Motivational Statistics and Facts
    • Freelancing Earning Potential in E-Commerce
    • Core Problems of Conventional Business

Lecture 2:

  • E-Commerce Business Models
    • Overview of E-Commerce Business Models (B2C, B2B, C2C, etc.)
    • Choosing the Right Business Model for Your E-Commerce Venture
    • Business to Consumer (B2C) (Success Story of Pakistan - Daraz.pk, Amazon, Booking.com)
    • Business to Business (B2B) (International Success Story – Alibaba)
    • E-Commerce Challenges (Challenges in Setting Up E-Commerce Business, Do's and Don’t's in E-Commerce, Important Skillsets For a Successful E-Commerce Business)
    • Effective Use of Social Media and Key Elements in SE

Week 2: Setting Up an E-Commerce Store

Lecture 3:

  • Setting Up an E-Commerce Store
    • Choosing the Right E-Commerce Platform (e.g., Shopify, WooCommerce, Magento)
    • Designing and Customizing Your E-Commerce Website
    • Integrating Payment Gateways and Shipping Solutions

Lecture 4:

  • Digital Business Infrastructure
    • Internet Technology (Hosting a Website, Domain Name Registration, SaaS Model, Example of SaaS Model – EVERNOTE, Challenges in Deploying SaaS)
    • Security Issues in Cloud Computing
    • Cloud Computing: 3rd Party Dependencies
    • Amazon Web Services (AWS)
    • Workshop on Creating and Deploying WordPress on AWS
    • E-Commerce Website Optimization (UX Design Best Practices, CRO Techniques, Mobile Optimization)

Week 3: Digital Marketing for E-Commerce

Lecture 5:

  • Introduction to E-Commerce Marketing Channels
    • SEO, SEM, Social Media, Email Marketing
    • Developing an E-Commerce Marketing Strategy
    • E-Commerce Advertising Tactics and Budgeting

Lecture 6:

  • Online Advertisement
    • Google Ads (Setup, Dashboard, AdSense, Dos and Don'ts)
    • Facebook Ads (Marketing Lifecycle, Campaign Setup, Budgeting, Ad Format)
    • Running End-to-End Campaigns, Promoting Facebook Page

Week 4: Product Sourcing and Inventory Management

Lecture 7:

  • Product Sourcing and Inventory Management
    • Sourcing Products (Dropshipping, Wholesale)
    • Inventory Management Strategies and Tools
    • Fulfillment and Order Processing Systems

Lecture 8:

  • Components of Online Store
    • Product Catalogue, Branded Products, Reviews and Ratings
    • Efficient Search Capabilities, UX
    • Inventory Management, Dropshipping Pros and Cons
    • Reliable Shopping Cart, Secure Online Payment, Shipping Information

Week 5: Customer Relationship Management and E-Commerce Customer Service

Lecture 9:

  • Customer Relationship Management (CRM)
    • Importance of CRM in E-Commerce
    • Customer Segmentation, Personalization Strategies
    • Implementing CRM Tools and Automation

Lecture 10:

  • E-Commerce Customer Service
    • Providing Excellent Customer Service
    • Managing Inquiries, Complaints, Returns
    • Using Live Chat and Chatbots

Week 6: E-Commerce Analytics and Reporting

Lecture 11:

  • E-Commerce Analytics and Reporting
    • Key E-Commerce Metrics and KPIs
    • Google Analytics Setup and Configuration
    • Analyzing Data to Improve Performance

Lecture 12:

  • E-Commerce Legal and Regulatory Compliance
    • Overview of E-Commerce Laws (GDPR, CCPA)
    • Terms of Service, Privacy Policy, Refund Policies
    • Intellectual Property Protection and Copyright Issues

Week 7: International E-Commerce and Cross-Border Selling

Lecture 13:

  • International E-Commerce
    • Expanding Globally, Currency Exchange, Shipping, Customs Regulations
    • Localizing Website and Marketing

Lecture 14:

  • E-Commerce Logistics and Supply Chain Management
    • Basics of Logistics and Supply Chain
    • Optimizing Shipping and Fulfillment
    • Warehousing and Inventory Management

Week 8: E-Commerce Growth Strategies and Trends

Lecture 15:

  • E-Commerce Growth Strategies
    • Scaling Your Business
    • Customer Acquisition and Retention Strategies
    • Diversifying Product Offerings, Expanding Market Reach

Lecture 16:

  • E-Commerce Trends and Innovations
    • Emerging Trends (AI, AR, Voice Commerce)
    • Adopting Innovative Technologies
    • Staying Ahead in the E-Commerce Landscape
    • Search Engine Optimization (Page Ranking, Keyword Planning, SEO Tools)
    • Affiliate Marketing Overview
    • Freelance Marketplaces, Digital Products
    • Case Studies and Practical Applications
    • Final Orientation of Student’s Online Store
How the Specialization Works

1. Course Structure:

  • Modules: The course is organized into 8 modules, each focusing on specific aspects of E-Commerce, such as business models, website setup, digital marketing, and legal compliance.
  • Lectures: Each week includes lectures that introduce key concepts and provide detailed explanations on various topics related to E-Commerce.

2. Learning Methods:

  • Interactive Lectures: Theoretical knowledge is delivered through engaging lectures that cover core concepts and industry practices.
  • Hands-On Workshops: Practical exercises allow you to apply what you’ve learned by setting up E-Commerce websites, implementing marketing strategies, and managing product inventories.
  • Case Studies: Real-world examples and case studies help illustrate successful E-Commerce practices and strategies, providing insights into how they can be applied in your own business.

3. Assessments:

  • Quizzes: Short quizzes are provided to test your understanding of each module’s content.
  • Assignments: Practical assignments involve tasks such as setting up an online store, creating marketing campaigns, and optimizing website performance.
  • Final Project: A comprehensive project that involves developing a complete E-Commerce business plan, including store setup, marketing strategies, and growth plans.

4. Support and Resources:

  • Course Materials: Access to lecture notes, reading materials, and resources to supplement learning.
  • Discussion Forums: Engage with instructors and peers in forums to discuss course topics, ask questions, and receive feedback.
  • Instructor Support: Direct access to instructors for clarification, guidance, and assistance with course material and assignments.

5. Practical Application:

  • Website Setup: Practical workshops include setting up E-Commerce platforms like Shopify and WooCommerce, configuring payment gateways, and customizing website design.
  • Marketing Implementation: Learn to create and manage digital marketing campaigns using tools such as Google Ads and Facebook Ads.
  • Customer Management: Implement CRM tools and strategies to manage customer relationships and improve service.

6. Certification:

  • Completion: Upon successfully completing the course, including all assessments and the final project, you will receive a Certificate in E-Commerce Fundamentals.
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Muhammad Asad Akram Bhatti

Lecturer

Economics and Finance

1 Courses

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  • Holistic Learning Path
  • Practice Tracker for Skill Building
  • Shareable Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Practice Quizzes
  • Graded Assignments with Peer Feedback
  • Graded Quizzes with Feedback
  • Graded Assignments
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This Course Includes

  • Duration: 24 Hours
  • Modules: 8
  • Fee Status: Paid
  • 100% Online Course
  • Shareable Certificate
  • Flexible Schedule
  • Level: Beginner
  • Language: English,Urdu
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