WHAT YOU WILL LEARN

SKILLS YOU WILL GAIN

Description

This course is designed to equip learners with the essential skills and knowledge needed to succeed in the E-Commerce industry. From understanding business models to optimizing websites and implementing effective marketing strategies, the course covers all aspects of launching and managing a successful online business.

Learning Objectives

• Understand the fundamentals of E-Commerce business models and strategies.
• Learn how to set up and optimize an E-Commerce website for maximum conversion.
• Develop proficiency in digital marketing techniques tailored for E-Commerce.
• Gain insights into legal and regulatory compliance in E-Commerce operations.
• Learn best practices in logistics and supply chain management for E-Commerce.
• Explore growth strategies to scale and expand an E-Commerce business successfully.

Develop a comprehensive understanding of emerging trends and innovations in the E-Commerce industry

Learning Outcomes

• Demonstrate proficiency in setting up and managing an E-Commerce website.
• Apply digital marketing techniques to drive traffic, engagement, and sales in E-Commerce.
• Ensure legal compliance and data security in E-Commerce operations.
• Optimize logistics and supply chain processes to streamline E-Commerce fulfillment.
• Implement growth strategies to scale and expand an E-Commerce business effectively.
• Stay updated on emerging trends and innovations in the rapidly evolving E-Commerce landscape.
• Develop critical thinking and problem-solving skills necessary for success in the E-Commerce industry.

Weekly Lectures Plan

Week 1: Introduction to E-Commerce

Lecture 1:

• Overview of E-Commerce Landscape
  • Evolution of Online Retailing
  • Importance and Benefits of E-Commerce for Businesses
  • Basic Components of an E-Commerce Business
  • Latest Motivational Statistics and Facts
  • Freelancing Earning Potential in E-Commerce
  • Core Problems of Conventional Business

Lecture 2:

• E-Commerce Business Models
  • Overview of E-Commerce Business Models (B2C, B2B, C2C, etc.)
  • Choosing the Right Business Model for Your E-Commerce Venture
  • Business to Consumer (B2C) (Success Story of Pakistan - Daraz.pk, Amazon, Booking.com)
  • Business to Business (B2B) (International Success Story – Alibaba)
  • E-Commerce Challenges (Challenges in Setting Up E-Commerce Business, Do's and Don’t's in E-Commerce, Important Skillsets For a Successful E-Commerce Business)
  • Effective Use of Social Media and Key Elements in SE

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Week 2: Setting Up an E-Commerce Store

Lecture 3:

• Setting Up an E-Commerce Store
  • Choosing the Right E-Commerce Platform (e.g., Shopify, WooCommerce, Magento)
  • Designing and Customizing Your E-Commerce Website
  • Integrating Payment Gateways and Shipping Solutions

Lecture 4:

• Digital Business Infrastructure
  • Internet Technology (Hosting a Website, Domain Name Registration, SaaS Model, Example of SaaS Model – EVERNOTE, Challenges in Deploying SaaS)
  • Security Issues in Cloud Computing
  • Cloud Computing: 3rd Party Dependencies
  • Amazon Web Services (AWS)
  • Workshop on Creating and Deploying WordPress on AWS
  • E-Commerce Website Optimization (UX Design Best Practices, CRO Techniques, Mobile Optimization)

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Week 3: Digital Marketing for E-Commerce

Lecture 5:

• Introduction to E-Commerce Marketing Channels
  • SEO, SEM, Social Media, Email Marketing
  • Developing an E-Commerce Marketing Strategy
  • E-Commerce Advertising Tactics and Budgeting

Lecture 6:

• Online Advertisement
  • Google Ads (Setup, Dashboard, AdSense, Dos and Don'ts)
  • Facebook Ads (Marketing Lifecycle, Campaign Setup, Budgeting, Ad Format)
  • Running End-to-End Campaigns, Promoting Facebook Page

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Week 4: Product Sourcing and Inventory Management

Lecture 7:

• Product Sourcing and Inventory Management
  • Sourcing Products (Dropshipping, Wholesale)
  • Inventory Management Strategies and Tools
  • Fulfillment and Order Processing Systems

Lecture 8:

• Components of Online Store
  • Product Catalogue, Branded Products, Reviews and Ratings
  • Efficient Search Capabilities, UX
  • Inventory Management, Dropshipping Pros and Cons
  • Reliable Shopping Cart, Secure Online Payment, Shipping Information

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Week 5: Customer Relationship Management and E-Commerce Customer Service

Lecture 9:

• Customer Relationship Management (CRM)
  • Importance of CRM in E-Commerce
  • Customer Segmentation, Personalization Strategies
  • Implementing CRM Tools and Automation

Lecture 10:

• E-Commerce Customer Service
  • Providing Excellent Customer Service
  • Managing Inquiries, Complaints, Returns
  • Using Live Chat and Chatbots

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Week 6: E-Commerce Analytics and Reporting

Lecture 11:

• E-Commerce Analytics and Reporting
  • Key E-Commerce Metrics and KPIs
  • Google Analytics Setup and Configuration
  • Analyzing Data to Improve Performance

Lecture 12:

• E-Commerce Legal and Regulatory Compliance
  • Overview of E-Commerce Laws (GDPR, CCPA)
  • Terms of Service, Privacy Policy, Refund Policies
  • Intellectual Property Protection and Copyright Issues

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Week 7: International E-Commerce and Cross-Border Selling

Lecture 13:

• International E-Commerce
  • Expanding Globally, Currency Exchange, Shipping, Customs Regulations
  • Localizing Website and Marketing

Lecture 14:

• E-Commerce Logistics and Supply Chain Management
  • Basics of Logistics and Supply Chain
  • Optimizing Shipping and Fulfillment
  • Warehousing and Inventory Management

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Week 8: E-Commerce Growth Strategies and Trends

Lecture 15:

• E-Commerce Growth Strategies
  • Scaling Your Business
  • Customer Acquisition and Retention Strategies
  • Diversifying Product Offerings, Expanding Market Reach

Lecture 16:

• E-Commerce Trends and Innovations
  • Emerging Trends (AI, AR, Voice Commerce)
  • Adopting Innovative Technologies
  • Staying Ahead in the E-Commerce Landscape
  • Search Engine Optimization (Page Ranking, Keyword Planning, SEO Tools)
  • Affiliate Marketing Overview
  • Freelance Marketplaces, Digital Products
  • Case Studies and Practical Applications
  • Final Orientation of Student’s Online Store